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Behaviour change and climate action

This article explores what these changes in behaviour will take, what the barriers are, and how policymakers can use them to better inform climate communication and policies. The more immediate we can make the goal, the more likely the behaviour change is. The infrastructure to enable this behaviour change is equally important.

This makes behavioural change all the more difficult because when we add more steps to the behaviour, it becomes more difficult for the change to take place.

Suddenly, climate action begins to seem difficult; there's a significant cognitive load that must be overcome to be able to adopt climate-friendly behaviours. For policymakers, it is necessary to understand the barriers that individuals face in order to identify how existing or new policies can lead to climate action that result in sustained behaviour change.

Policymakers need to ensure that they make the behaviour change as simple as they possibly can. Any behaviour change is more likely to happen if we think people in our networks are also doing it. While behaviour change and individual action are essential for making progress on climate ambitions, we can't ignore the importance of policy and structural change.

Infrastructure and climate-friendly policies can help create enabling conditions to facilitate individual action and support behaviour change towards sustainable and climate-friendly decisions.

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